WGACA (What Goes Around Comes Around) has been redefining vintage fashion, and we’ve had the chance to bring their timeless style to life through both a winter and spring campaign.
No items found.
Wgaca - Winter 2023
From layered cold-weather looks to breezy, effortless spring essentials, each shoot celebrated the artistry of high-end vintage with a modern twist. Shot in NYC, the campaigns highlighted the history, texture, and individuality of archival fashion, proving that great style is always in season.
Wgaca - Spring 2024
No items found.
No items found.
WGACA (What Goes Around Comes Around) has been redefining vintage fashion, and we’ve had the chance to bring their timeless style to life through both a winter and spring campaign.
Wgaca - Winter 2023
From layered cold-weather looks to breezy, effortless spring essentials, each shoot celebrated the artistry of high-end vintage with a modern twist. Shot in NYC, the campaigns highlighted the history, texture, and individuality of archival fashion, proving that great style is always in season.
WGACA (What Goes Around Comes Around) has been redefining vintage fashion, and we’ve had the chance to bring their timeless style to life through both a winter and spring campaign.
No items found.
No items found.
WGACA (What Goes Around Comes Around) has been redefining vintage fashion, and we’ve had the chance to bring their timeless style to life through both a winter and spring campaign.
No items found.
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Our Work

Wgaca

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Our Work

Overnight with Cristina Macaya.
Logotype and identity proposals for Overnight, a podcast by Cristina Macaya. The direction takes a modernist approach, drawing from the graphic language of vintage print and broadcast design from the 1950s–70s. We leaned into the physical world—paper textures, ink bleeds, and hand-stamped marks—to create a tactile, lived-in visual system. The 8-ball functions as a recurring brand motif, anchoring the identity with a playful but iconic symbol.
The 8 ball can take on different personalities while maintaining its geometry, serving as a brand motif for Overnight. Our initial identity proposals use 8 ball and repeating circular elements to define the visual language.
Process: logo paired with visual research
Logo Variations