Official music video for “Time to Run” by Tycho.
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For Time to Run, Patrick Elmore set out to create a narrative-driven music video about a cross-country runner who breaks away from competition and finds solitude in nature. To tell this story, he contrasted two distinct visual styles—slow-motion, stabilized shots for the race to emphasize structure and exhaustion, and a more natural, handheld approach for the wilderness to capture a sense of freedom. Finding the right tone was key. Patrick wanted to avoid anything too dramatic or heavy-handed, but also steer clear of making it feel overly lighthearted. Going into the nature scenes, he wasn’t sure how it would play on camera—filming someone simply wandering through the woods can easily feel forced. Luckily, lead actor Tate brought a natural, carefree energy that struck just the right balance, shaping the final feel of the video.
No items found.
No items found.
Official music video for “Time to Run” by Tycho.
For Time to Run, Patrick Elmore set out to create a narrative-driven music video about a cross-country runner who breaks away from competition and finds solitude in nature. To tell this story, he contrasted two distinct visual styles—slow-motion, stabilized shots for the race to emphasize structure and exhaustion, and a more natural, handheld approach for the wilderness to capture a sense of freedom. Finding the right tone was key. Patrick wanted to avoid anything too dramatic or heavy-handed, but also steer clear of making it feel overly lighthearted. Going into the nature scenes, he wasn’t sure how it would play on camera—filming someone simply wandering through the woods can easily feel forced. Luckily, lead actor Tate brought a natural, carefree energy that struck just the right balance, shaping the final feel of the video.
Official music video for “Time to Run” by Tycho.
No items found.
No items found.
Official music video for “Time to Run” by Tycho.
No items found.
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Our Work

Tycho

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Our Work

Overnight with Cristina Macaya.
Logotype and identity proposals for Overnight, a podcast by Cristina Macaya. The direction takes a modernist approach, drawing from the graphic language of vintage print and broadcast design from the 1950s–70s. We leaned into the physical world—paper textures, ink bleeds, and hand-stamped marks—to create a tactile, lived-in visual system. The 8-ball functions as a recurring brand motif, anchoring the identity with a playful but iconic symbol.
The 8 ball can take on different personalities while maintaining its geometry, serving as a brand motif for Overnight. Our initial identity proposals use 8 ball and repeating circular elements to define the visual language.
Process: logo paired with visual research
Logo Variations