Our Hillside brought the Nike x Bode campaign to life by blending archival content with modern design. We interviewed Bode founder Emily Bode Aujla, exploring the design philosophy behind the collaboration, celebrating the intersection of heritage and innovation.
No items found.
“So much of Bode is around my love and understanding of collecting and how that led me to be the person I am today. I’m Emily Adams Bode Aujla, and I’m the founder and designer of Bode.” The Bode Rec. design ethos explores the evolution of athletic wear and character-building through the lens of American institutional sports and competition, aiming to reshape how we understand our collective cultural heritage. That vision comes to life in the first Bode Rec. line and Nike collaboration. Emily Bode Aujla draws inspiration from her father’s deep connection to team sports, the pride of student-athletes and its impact on community, and Nike’s dedication to innovation, athlete feedback, and the legendary coach-athlete bond between Bill Bowerman and Phil Knight.
No items found.
No items found.
Our Hillside brought the Nike x Bode campaign to life by blending archival content with modern design. We interviewed Bode founder Emily Bode Aujla, exploring the design philosophy behind the collaboration, celebrating the intersection of heritage and innovation.
“So much of Bode is around my love and understanding of collecting and how that led me to be the person I am today. I’m Emily Adams Bode Aujla, and I’m the founder and designer of Bode.” The Bode Rec. design ethos explores the evolution of athletic wear and character-building through the lens of American institutional sports and competition, aiming to reshape how we understand our collective cultural heritage. That vision comes to life in the first Bode Rec. line and Nike collaboration. Emily Bode Aujla draws inspiration from her father’s deep connection to team sports, the pride of student-athletes and its impact on community, and Nike’s dedication to innovation, athlete feedback, and the legendary coach-athlete bond between Bill Bowerman and Phil Knight.
Our Hillside brought the Nike x Bode campaign to life by blending archival content with modern design. We interviewed Bode founder Emily Bode Aujla, exploring the design philosophy behind the collaboration, celebrating the intersection of heritage and innovation.
No items found.
No items found.
Our Hillside brought the Nike x Bode campaign to life by blending archival content with modern design. We interviewed Bode founder Emily Bode Aujla, exploring the design philosophy behind the collaboration, celebrating the intersection of heritage and innovation.
No items found.
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Our Work

Nike x Bode

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Our Work

Overnight with Cristina Macaya.
Logotype and identity proposals for Overnight, a podcast by Cristina Macaya. The direction takes a modernist approach, drawing from the graphic language of vintage print and broadcast design from the 1950s–70s. We leaned into the physical world—paper textures, ink bleeds, and hand-stamped marks—to create a tactile, lived-in visual system. The 8-ball functions as a recurring brand motif, anchoring the identity with a playful but iconic symbol.
The 8 ball can take on different personalities while maintaining its geometry, serving as a brand motif for Overnight. Our initial identity proposals use 8 ball and repeating circular elements to define the visual language.
Process: logo paired with visual research
Logo Variations