A timeless American icon, redefined for a new era.
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L'eggs 2024 Launch Campaign
The transformation of L’eggs was led by newly appointed Executive Creative Director, Cami Téllez, who reimagined the brand for a new generation. Originally conceived in 1969 by Roger Ferriter, L’eggs became an American icon with its signature egg-shaped packaging and playful name. Now, decades later, the brand is making a bold return. Hillside was brought in by Téllez to develop a full suite of video content—from social media to the hero film—creating a cohesive and dynamic visual narrative for the relaunch. The campaign has been widely recognized, with coverage in Fast Company, WWD, The Wall Street Journal, Elle, Inc., and Print Mag.
No items found.
No items found.
A timeless American icon, redefined for a new era.
L'eggs 2024 Launch Campaign
The transformation of L’eggs was led by newly appointed Executive Creative Director, Cami Téllez, who reimagined the brand for a new generation. Originally conceived in 1969 by Roger Ferriter, L’eggs became an American icon with its signature egg-shaped packaging and playful name. Now, decades later, the brand is making a bold return. Hillside was brought in by Téllez to develop a full suite of video content—from social media to the hero film—creating a cohesive and dynamic visual narrative for the relaunch. The campaign has been widely recognized, with coverage in Fast Company, WWD, The Wall Street Journal, Elle, Inc., and Print Mag.
A timeless American icon, redefined for a new era.
No items found.
No items found.
A timeless American icon, redefined for a new era.
No items found.
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Our Work

L'eggs

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Our Work

Overnight with Cristina Macaya.
Logotype and identity proposals for Overnight, a podcast by Cristina Macaya. The direction takes a modernist approach, drawing from the graphic language of vintage print and broadcast design from the 1950s–70s. We leaned into the physical world—paper textures, ink bleeds, and hand-stamped marks—to create a tactile, lived-in visual system. The 8-ball functions as a recurring brand motif, anchoring the identity with a playful but iconic symbol.
The 8 ball can take on different personalities while maintaining its geometry, serving as a brand motif for Overnight. Our initial identity proposals use 8 ball and repeating circular elements to define the visual language.
Process: logo paired with visual research
Logo Variations