Our Hillside proudly partners with Boot Barn, a brand that embodies the spirit of the iconic American cowboy.
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Stripped to Simplicity
For the past two years, Hillside has collaborated closely with Boot Barn, producing over ten campaigns that span from raw, documentary-style storytelling to high-production TV commercials featuring celebrity talent.
Fighting Fire
Boot Barn’s legacy is built on powerful storytelling and striking visual impact, and our partnership has helped bring that vision to life across multiple formats and platforms.
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Raise 'Em Up
From capturing the grit and authenticity of the American West to crafting cinematic narratives that resonate on a national scale, our work together continues to push creative boundaries while staying true to the brand’s heritage.
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Our Hillside proudly partners with Boot Barn, a brand that embodies the spirit of the iconic American cowboy.
Stripped to Simplicity
For the past two years, Hillside has collaborated closely with Boot Barn, producing over ten campaigns that span from raw, documentary-style storytelling to high-production TV commercials featuring celebrity talent.
Our Hillside proudly partners with Boot Barn, a brand that embodies the spirit of the iconic American cowboy.
No items found.
No items found.
Our Hillside proudly partners with Boot Barn, a brand that embodies the spirit of the iconic American cowboy.
No items found.
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Our Work

Boot Barn

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Our Work

Overnight with Cristina Macaya.
Logotype and identity proposals for Overnight, a podcast by Cristina Macaya. The direction takes a modernist approach, drawing from the graphic language of vintage print and broadcast design from the 1950s–70s. We leaned into the physical world—paper textures, ink bleeds, and hand-stamped marks—to create a tactile, lived-in visual system. The 8-ball functions as a recurring brand motif, anchoring the identity with a playful but iconic symbol.
The 8 ball can take on different personalities while maintaining its geometry, serving as a brand motif for Overnight. Our initial identity proposals use 8 ball and repeating circular elements to define the visual language.
Process: logo paired with visual research
Logo Variations